“Adidas Stole The Show
With An Idea Designed to
Well, Steal The Show.”
– Contagious
In 1973, Billie Jean King played the most important tennis match of all time: The Battle of the Sexes. She changed the male-dominated establishment
in a pair of blue Adidas. For the 45th anniversary, Adidas could have re-released her shoe. But that’s not how BJK would do it. She changes things.
Role: Creative & Creative Director
