“A Piece of Content That Feels Less Like an Ad And More Like Entertainment.”
— Forbes
The Superior Match turned a hotel lobby into a World Cup stage, bringing together football legends like Lionel Messi, Alex Morgan and Ronaldo, plus a special appearance from Billy Bob Thornton.
For a huge soccer fan like me, getting to work on Michelob ULTRA’s global World Cup campaign was a dream come true.
Role: Executive Creative Director