“Samsung AR Experience Puts Starships in the Sky” — AdWeek
Samsung Galaxy phones come with a pre-installed loyalty app but only 0.03% of owners open it. To change that, we leveraged the launch of Star Wars Rise of Skywalker and built an AR experience directly into the app where users could see all the iconic Star Wars ships in the sky. Then, we silently dropped the experience, through an auto-update, into 50 million phones overnight.
Role: Creative Director
