“Can’t Decide If Burger King’s Ghost Ads Are Dumb or Brilliant” — Yahoo!
On Halloween 2023, we launched the first 0º degree campaign, with no OOH, mobile, or TV — just invisible ads, like ghosts. We invited people to share photos as if they were seeing invisible ads where there were none. Then, our psychic would reveal the hidden free prizes the ghost ads had.
Role: Group Creative Director
