“A New Way
to Get People’s
Attention”
— Cosmopolitan 
To launch Netflix's Lupin Season 3, we created a series of activations inspired by the show's hero: a thief who always slips away, leaving no trace.
One of them is Lupin On The Move. A poster campaign where he runs from the public as he runs from the police on the show. The lucky few who caught him unlocked exclusive content.
Role: Group Creative Director
The other, the Incognito Trailer, looked like an ordinary site announcing the show's return. But like Lupin, you had to go incognito, switch to Incognito mode, and the site transformed, revealing the official trailer.