“Highlighting the Lack of Representation of Female
Athletes in the Media"
– AdAge 
We created Here to Create Change, adidas' global platform to break down the barriers facing female athletes on every pitch, field, and court. This is the spot that launched it — directed by Doug Liman.
Role: Creative & Creative Director
Then, we created an OOH campaign — shot by Nadia Lee Cohen — around the original creator of change: tennis legend Billie Jean King.
Each execution pays homage to her life, career, and the actual change BJK has created by tirelessly fighting for women’s equal rights in sports.
The campaign took over NYC for the two weeks leading to the US Open, changing the norms of sports campaigns
by making a 74-year-old woman the star of adidas, in a world that usually only features women under 25.
