TTo launch the fastest version of the iconic BMW business sedan to a new generation of entrepreneurs, we took the classic elevator pitch to the racetrack.
We gave nine entrepreneurs a 2-minute, full-throttle hot lap to pitch their company and convince a team of venture capitalists that they deserved to have a once-in-a-lifetime opportunity: take the stage at TechCrunch Disrupt and present their company to an audience full of investors.

Role: Creative