“Patrón’s ‘Additive-Free’ Claims Rattled Tequila Regulators. Its New Ads Poke Fun at Their Rules.” - The Wall Street Journal
When the Tequila Regulatory Council (yes, that’s a real thing) banned Patrón from saying “100% additive-free” and pulled our campaign, we could’ve stayed quiet. Instead, we turned their censorship into our loudest message.
Role: Executive Creative Director
