“Coca-Cola Zero Goes For Goal Showing Fan Rituals and Strange Bodily Metamorphoses” — Campaign
The brief was to explore the rituals of football fans — a familiar theme in many ad campaigns. So, we pushed further, as far as fans go to help their teams win, like growing extra fingers to cross and kneeling until their knees scream. Something that might seem impossible for a major brand like Coke to approve and air in more than 20 countries. But guess what? It’s possible.
Role: Creative Lead @ OpenX